• In Sept 2010, in a 50-year old ‘national institution’, academic TV quiz show on the BBC called ‘University Challenge’, which still regularly gets an audience of over 3m viewers, both Gareth & the Holodomor were the subject of a ‘General Knowledge’ question… • Though the undergraduate contestants were clearly ignorant of the correct answer, that the question appeared on mainstream national prime-time television at all, shows that both Gareth and the Holodomor have together moved from airbrushed obscurity to academic recognition in the matter of a few years.